Thursday, 29 March 2012

Research Into Front Covers

Empire is the world's leading film magazine and proved easy to find some influential front covers. I liked how the magazine always places the text behind an object/character, so I used the same style in our own magazine front cover. At first I had trouble doing this, as I wasn't too sure how to fulfill this effect. I simply looked on Bing.com and found a tutorial. I used Adobe Photoshop CS3 to complete this action, as it's a programme I use in other subjects and for personal use. 

I used this front cover to look at the wording of advertisement. For example when Empire states "First Look", I also wanted to add this exclusive peak to advertise. On our final draft of the front cover, I used 'World Exclusive' and 'First look at the wanderer', to give the same the effect but creating a subheading of world exclusive. I made subheadings like this to keep the arrangement of the poster neat, keeping to that old fashioned western theme. 

I also noticed that Empire have their own organisation of headings, always using 'Plus!' as a subheading for inside contents. I thought this was an effective way of targeting an audience, as it allows people to read the front cover and get an insight to what it contains. On our poster I made the sub heading 'More' to keep to our formal appearance I didn't use an exclamation mark.

Another well known film magazine is Total Film, who review trailers, films and film news. They're titling is often large, and make their  heading cover a quarter of the page.   Whilst creating the front cover, I noticed 'Total Film' use the same fonts in their layout or the same colour scheme. After learning this I thought the front cover would be neater if I kept the font the same on the cover, but I did vary this when adding film names. I felt adding the film names in a different font adds their own advertising to the front cover. 

Friday, 10 February 2012

Post Production: Draft Two

After looking through Internet images of any influential poster ideas, I managed to collect a few conventions of a poster. The films I looked at were True Grit (2010), Casino Royale (2006), Inglorious Basterds (2009) and The Dark Knight (2008).




I used these posters to get an idea of how a teaser poster looks in terms of, layout, font, size of text, design and colour. Each poster individually helped me create the teaser poster with the suitable conventions of a teaser in place.
In terms of development we worked as a team to portray a poster as effective as possible with the equipment we had. From the draft one to our final draft, there are noticeable improvements to the quality of work.





As we tried different images, we realised it is crucial to maintain the idea of being a 'teaser'. Therefore we needed to make sure that little information was given away and keep the design of the poster neat. After looking through more posters we had an attraction to making the image of John Walters a shadow. As an editor this task was challenging as I had to cut out John Walters character and expose the shadow clearly. To do this I masked off section of the characters body, and had erased it. This appeared rigid and messy, so I used a range of tools to blur, burn and smudge areas. These tools blended pixels together, therefore reducing the rigid appearance and creating a bold outline. In addition to this I manipulated the image itself, adding darkness by adjusting the contrast and brightness.

Magazine Front Cover Analysis


We wanted the title to be big and bold, as this would stand out for our target readers., also with the bold white writing on a dark background, it stood out even more.
With the title, we decided to use a typical western font, as this was the correct decision considering our film was within the western genre, also knowing that the title is exactly by a picture of the main character enables the reader to understand what the magazine cover is about. We had some small issues with jimmy’s head, as at first we could not put it over the title until we cropped it.
The use of different films congealed on a certain side of the cover is a typical magazine convention, and engages a reader to buy the magazine and read on. The use of different fonts for the films was to show how all the films have an individual identity.
The use of the sub-heading ‘world exclusive’ is another typical magazine convention, and we used this heading, as it was used often on many professional magazine covers.
Once again the use of the sub-headings are typical magazine conventions, and give the reader a slight insight into what they expect to see within the magazine.
With the picture being in the middle of the page, it enabled us to consider over conventions such as the headings, title, barcodes and the use of font.
The use of the barcode, is a usual convention for any magazine, and we after looking at many different magazine front covers, the majority of the barcodes were in the bottom right hand corner of the page.

Post Production: Draft One

To create the poster I used the graphic editing software Adobe Photoshop CS3. As the CS3 version isn't the newest product Adobe had made, it was easier to get different tutorials because of how long it has been in use. Also I found it easier to work with because I work with Adobe Photoshop CS3 in other subjects.
Firstly I emphasised the influence of black within the photo,creating an ominous presence. I achieved this by 'masking' the areas behind the character John Walters, then filling the area I had selected with black. I also added the title of the film, placing it on the black in a white font so it stood out. I carried on using the same font, used throughout the film. Once I had added the title, I placed the logo that represents our production team and then other logos that existed within our film.

To make the logos appear more effective I had to erase all the white areas around the image. Furthermore I decided to retouch all the rigid areas around the 'Four Horsemen' logo, by zooming in on the photo showing all the uneven pixelated areas. I simply erased the uneven edges, using the 'eraser tool'. It was vital I organised my work accordingly, placing different steps into 'layers'. Layers are in Adobe Photoshop to hold part of an image or a whole image, create exacting adjustments to our images, combine multiple images, or create new images. They are effects or images that have been placed into the programme by the editor, which then can be organised into groups or named.


 After I had completed these steps I looked through the images we had taken for the poster, and decided to start a new draft on an image that looked effective. I saved this draft and began editing a new image immediately.